on the road

It's been an eventful couple of days and I haven't been the best at blogging, but I'll catch you up quickly! We had such a fun time at our trunk show this Saturday in NY and absolutely fell in love with the girls from Hoffstra. They sent an email today letting us know that they all rocked their stella valle jewels out Saturday night and that makes us sooo happy!! Here are a few pics from the evening!

After the trunk show we traveled down the shore to enjoy a beautiful Sunday there! We ran 6 awesome miles along the beach and it felt great:) I even got to see my Godson Christopher and he enjoyed getting pushed around with the wonderful salt air breeze!

Today was sooo fun--I got to visit 2 of my favorite stores and owners in Jersey--Suite 201 & Pink Jewels! They have the latest stella valle spring 2012 collection and it is selling quick:) I LOVE my JOB!!

 

Lipsy London!

Yesterday was a great event at Bloomingdale's. It actually turned into a possible large opportunity for stella valle:) Lipsy London is UK based store, but has a flagship store in Bridgewater, NJ inside Bloomingdale's. I was fortunate to meet the East Coast Manager who wants to feature us in their store. Hopefully this could lead to stella valle branching into the UK?! One of our goals for 2012 was to gain an international foothold...could this be our chance??? NOT sure, but we will make sure we keep pushing!! 

inspirational sayings that we live by...

bloomies

we just heard back from bloomingdales and we are starting the planning process for our event! this is so exciting, we get giddy inside:) hehe. today i'm going to an event there to meet stylist Samantha Brown styling people with the latest Aqua looks. I'll post pictures tomorrow! Hopefully we'll get a date soon for our trunk show and we want to see you all there!! 

photo fun

we had a photo shoot to show our new spring 2012 pursuit of natural happiness collection. 

enjoy the pics and let us know what you think!

 

stella valle swimwear?!

good morning! usually I am not a fan of monday mornings, but I'm excited today because I'm going to ashley's to work on more designs.  i found this really cool bead store this weekend in downtown charlottesville and bought some great things to start playing with to help our creative juices flow;) we just received pictures this morning from our manufacture with 2 of our new pieces in production and they are looking adorable! we will have samples in hand early next week and can't wait to share with all of you! 

so we have some exciting news...stella valle is EXPANDING!! at the end of last week we teamed up with my best friend (super creative) to start our swimwear collection! we finished our first prototype and it is looking great:). in 2 weeks she is flying in to hit up nyc with me to find the coolest patterns around. stella valle swimwear is going to be nothing like you've seen on the racks before so get pumped!!

i wanted to share this pic with you because i was dying when i saw it. this dog was sitting in the car rocking sunglasses. i love how owners think their dogs are humans...me included! haha.

 

how to sesh

since it's friday and i've gotten tons of texts/posts/requests for the shorts i made, what better time to give a how to sesh for a fun weekend activity. plus i think it's suppose to rain saturday morning so what perfect timing!

1. find an old pair of jeans that you don't wear anymore, a darker blue wash is best and cut them to your length of choice. i like mine a little shorter;) save the legs because you never know what project we might think to use them later!

2. fill your sink or a bucket with a small amount of bleach. dip your shorts into the bleach for about 30 minutes or until you see the wash lightening. you might need to rub the jeans to get the die out. leave the top of the jeans a little darker for a fun wash effect.

3. wash your jean shorts and enjoy how cute they already are! 

4. buy fabric paint and a paint brush at micheal's or an arts and crafts store. it only cost me $3 so you don't need anything fancy and start painting!

5. to look even hotter, pair your shorts with some of our favorites--the shiloh double wrap bracelet, a create your own bracelet, the gold peachy keen queen necklace, and the gold hippie harmony ring! rock them hard ladies;)

enjoy and have a great weekend;) 

the creation

one of our most asked questions is where does the name stella valle come from?! we love the meaning & memory behind our company name so we wanted to share it with everyone today:)

it’s almost 3 years ago now that ashley and i started to brainstorm about opening a company together. at the time ashley was living in dallas and i was in nj. i found this adorable french bulldog puppy that I wanted to adopt from oklahoma so of course i made some grand old plans to fly into dallas and then drive 4 hours one way to get the pup. ashley was totally in on the plan. we decided that this was a perfect time to discuss the foundation and name of our company. we set some requirements for our company name—1. we wanted it to sound like a person’s first and last name, but not our names 2. we wanted it to have something that we shared in common and 3. we wanted it to incorporate a meaning/memory that we both cherished.

with those 3 requirements in mind we started thinking. we decided that the thing that linked us together all our lives was our last name—dellavalle. we knew that this trip would be a memory that we would never forget and loved how it was the very beginning to the start of a wonderful thing. ashley and I decided that we would name my pup stella. we combined stella and dellavalle to come up with stella valle which successfully accomplished our first requirement to sound like a person’s name. 

that trip is a memory that both ashley and I cherish and laugh about today. it reminds us often of how far we've come and how much we've learned along the way to becoming the company stella valle is today. not to mention we are still scared from stella’s horrific gas the entire ride home. 

some pics from that day we picked up stella!